You may be bent on collecting information and generating leads to drive sales. But it takes two to tango. Gated content involves the consent of your customer. It only works within an overall content and lead nurturing strategy , designed to build your audience over time. …


What started with panic buying has now turned into a routine of restrictions. The initial shock of COVID-19 is over, but the pandemic is here to keep disrupting business as you knew it.

Companies’ perspectives quickly changed; long-term objectives were abandoned for short-term goals. Businesses re-evaluated their priorities and updated…


Do you remember when marketing campaigns were unique one-time projects? Marketers were creative people, and campaigns ran for months or even years. That was in the old days before marketing turned digital. …


According to Marketo, industry-wide statistics reveal that 70 out of 100 leads don’t receive the sales follow-up they should. Let that sink in for a moment.

It’s a huge number! Even if only half of them were valuable, that’s still more than those receiving adequate lead nurturing to move them…


Let’s talk about your marketing automation platform. How many of its functions do you use? If you are like most B2B companies, you have about three or four main processes with which you implement your email marketing strategy.

But that’s like having a Ferrari in your garage and using it…


With Covid-19 casting its shadow over society and economy, it’s more important than ever to get maximum results from your email marketing campaigns. This may be a perfect time to check behind the scenes of your email marketing campaigns and do some spring-cleaning in your email marketing tool. …


“We need to reach more prospects with our emails!” Ely, the CMO of the medical device start-up, declared. He had heard about software that sends bulk emails, and I was to find a suitable tool for the business.

This was over ten years ago. MailChimp had stirred every marketer’s imagination…


Many business owners and executives ask themselves (and sometimes us) this question. It is most understandable — in today’s volatile and wobbly economic climate, anyone in business would want to save on outside services as much as possible. But is it truly possible to do SEO on your own? …


As many of you may know, one of the best practices for tracking is to add the GA (Google Analytics) tag using the GTM (Google Tag Manager) to reduce the number of scripts on the actual website structure.

This customer uses Marketo as their marketing automation platform and needed the…

SRPro Marketing

With more than 20 years of Marketing experience and more than 12 years of Marketing Automation experience, we’re proud to be a leading company in the field.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store